OCR Sthlm

Creative field(s)
Identity
Illustration

Photos OCR 24 Sthlm
Felicia Yllenius

Obstacle course racing is a sport that has been growing in popularity in the last few years. It has gone from being as a sport with a lot of military references to a sport where everyone is welcome. 

The club OCR Sthlm asked me to update their logo, colors and typography. I wanted to visualise that shift in the sport by removing the military element in the typography and make it feel sporty, welcoming and fun. The symbol in the logo is the Stockholm City Hall which they wanted to keep – it's a reference to the city of the club.

studiofegraeus_case_OCRsthlm_9
studiofegraeus_case_OCRsthlm_10
kf-form_ocrsthlm_02_2
studiofegraeus_case_OCRsthlm_7
studiofegraeus_case_OCRsthlm_1
studiofegraeus_case_OCRsthlm_2

In addition to the updated identity, I was asked to create a look for their own OCR race called OCR 24 Sthlm — a race where team members take turn to complete laps over 24 hours and OCR Next Gen — a 3-6 km race for people at the ages 10-18.

The illustrations in blue and red represent the 24 hours, the nature and a set of gymnastic rings – commonly used in the OCR world.  

Due to covid-19, the race was postponed to 2022.

studiofegraeus_case_OCRsthlm_3
studiofegraeus_case_OCRsthlm_4
studiofegraeus_case_OCRsthlm_5
kf-form_ocrsthlm_05
ocr24_2022_FeliciaYllenius-3912
ocr24_2022_FeliciaYllenius-1703
ocr24_2022_FeliciaYllenius-3013
ocrsthlm-1
ocrsthlm-2
ocrsthlm-3