Identity for Backa — an initiative for a school free of sexual abuse

Creative field(s)
Identity
Illustration
Print production

Agency
Geelmuyden Kiese

Creative director
Magdalena Czarnecki

During #metoo that took off in August 2017 many young people broke the silence and testified of widespread sexual harassment, violence and violations in the school environment.

As a direct consequence of this, in the spring of 2018, the Swedish government allocated money for skills-enhancing efforts against sexual violations and harassment at school. Backa — an initiative for a school free of sexual abuse is a result of that.

I worked with CD Magdalena Czarnecki who created the concept and I designed the identity and all the graphic material for the initiative. 

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